---
title: Atala Case Study - Hyundai Open Innovation Lounge
description: Learn how Atala created custom lighting designs for the Genesis GV80 as part of the Hyundai Open Innovation (OI) Lounge.
---

[![atala cobrand logo_offset black and gold](https://content.oledworks.com/hs-fs/hubfs/Atala%20Logos/atala%20cobrand%20logo_offset%20black%20and%20gold.png?width=602&height=225&name=atala%20cobrand%20logo_offset%20black%20and%20gold.png "atala cobrand logo_offset black and gold")](https:atala.oledworks.com)

Close

# OLEDWorks Creates Custom Atala Genesis Lighting Designs for Hyundai’s Open Innovation Lounge

##### What You'll Learn

Earlier this year, OLEDWorks was invited to participate in Hyundai’s Open Innovation (OI) Lounge, where we had the opportunity to share how Atala OLED lighting could enhance the lighting potential within the Hyundai family of vehicles. To prepare for the event, we met with the Hyundai Product Division and CRADLE teams and worked together to create custom lighting concepts and technology demonstrations of OLED lighting for the Genesis GV80.

##### The Case Study Includes:

- Information on the Hyundai OI Lounge
- Atala OLED lighting designs for the Genesis GV80
- Insight into the collaborative design process for Atala products
- Images/video of the physical prototype designed by Atala for Hyundai

### Read the Full Case Study

[![atala cobrand logo_offset black and gold](https://content.oledworks.com/hs-fs/hubfs/Atala%20Logos/atala%20cobrand%20logo_offset%20black%20and%20gold.png?width=250&height=93&name=atala%20cobrand%20logo_offset%20black%20and%20gold.png "atala cobrand logo_offset black and gold")](https:atala.oledworks.com)

1645 Lyell Avenue, Suite 140

Rochester, NY 14606

Contact Us: [marketing@oledworks.com](mailto:marketing@oledworks.com) 

Copyright © 2024 OLEDWorks. All Rights Reserved.

[Follow us on Facebook](https://www.facebook.com/oledworks) [Follow us on LinkedIn](https://www.linkedin.com/company/oledworks) [Follow us on Twitter](https://www.twitter.com/oledworks) [Follow us on Instagram](https://www.instagram.com/oledworks)